Studies show that 34% of sales professionals already use AI to automate tasks. So the question isn't whether to use AI but which AI sales assistant best fits your business.
An AI sales assistant is a tool that uses AI to automate and enhance various aspects of the sales process. So, in this post, we'll share the 10 best AI sales assistants that can change how you sell and make you more money in 2024.
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Key Takeaways:
The first tool among our first AI sales assistants is Assista.
Assista is an AI-powered assistant that understands and responds to your text or voice commands, much like Siri. However, Assista goes beyond simple conversations and can complete tasks across multiple business apps such as Google Calendar, HubSpot, Notion, LinkedIn, and Slack. It’s a powerful tool for streamlining your work.
But how does it work exactly?
Let’s take a simple example and assume you manage your leads, deals, and sales in HubSpot. After integrating Assista and HubSpot, you could ask Assista:
I have just sent a deal proposal to Man***i1@gmail.com. Update its HubSpot lead status to "Open Deal."
The screenshot below shows our interaction.
You can even take things further. You can ask Assista to
You can find a complete list of actions here.
Let’s take another tool like Asana. I used this prompt to find important tasks in the project management tool:
What tasks are assigned to me on Asana, and which one is the most urgent?
According to Assista, my most urgent task is "Prepare presentation for Monday meeting," which is exactly the only one assigned to me with a due date.
Pretty cool, isn’t it? You can find more Assista-Asana prompts here.
Quantified AI provides a realistic environment for sales representatives to practice their skills through AI simulations. You can customize the simulator to reflect specific messaging, products, and market scenarios.
Quantified AI doesn't work like a chatbot where you have a conversation. Instead, it's a platform with different tools that analyze your communication and provide feedback.
You record your conversations, whether live sales calls, Zoom meetings, or practice sessions. Quantified AI algorithms analyze your recordings and then provide you with personalized feedback.
Instantly AI is a cold email software that uses AI to improve the efficiency of cold email campaigns. It's designed to help businesses, marketers, and agencies generate more leads, schedule meetings, and close deals.
One of Instantly AI's core features is its B2B Lead Database with 160 million contacts. You can filter your search by industry, keyword, location, job title, and other parameters. This database lets you find and connect with the right people in your target market.
Next on our list of the best AI sales assistants is Wonderway, an AI sales coach. It integrates with meeting apps to analyze calls and provide personalized coaching and insights. For instance, after a Zoom call, it automatically summarizes the call and highlights the key questions and objections mentioned.
It will then provide a Scorecard to see what the sales rep did well and what needs to be improved.
Oliv AI is a sales copilot designed to help sales professionals close deals faster and more efficiently. It works before, during, and after sales calls.
For example, Oliv AI researches and gathers key information about contacts before the meeting. It lists talking points, such as the client's pain points, needs, and objections. Then, during the meeting, it analyzes conversations and takes notes. Finally, after the call, Oliv summarizes the meeting, updates your CRM, and sends follow-up emails.
Overall, Oliv is a powerful AI tool that helps sales teams improve their efficiency and effectiveness.
Let’s mention a few more sales assistants.
Otter.ai is an AI meeting note-taker and real-time transcription tool. It records meetings, generates transcripts, and summarizes key points. It integrates with popular video conferencing platforms like Zoom, Google Meet, and Microsoft Teams.
The AI sales tool can distinguish between speakers and label their contributions in the transcript. Moreover, transcripts are searchable and let users find specific moments. You can also share transcripts and collaborate with team members.
Freshsales is one of the most popular CRMs.
It’s designed to manage sales processes and customer interactions. It offers many features and tools that allow businesses to streamline their sales cycle and drive revenue growth.
In short, Freshsales allows businesses to capture leads from different sources, track their interactions, and nurture them through the sales funnel. The CRM can also automate tasks such as sending follow-up emails, updating contact details, and scheduling meetings.
Finally, it also comes with an AI called Freddy AI. The AI provides predictive insights, indicates leads and deals to prioritize, and writes emails.
Smartwriter AI is an AI-powered platform that automates the entire business outreach process. Its primary focus is creating personalized cold emails, LinkedIn messages, and backlink outreach icebreakers.
Smartwriter analyzes data about prospects and tailors emails specifically for them. It considers factors like job titles, company information, recent posts, and social media activity to create emails likely to resonate with the recipient.
Next on our list of top AI sales assistants is Lavender AI.
Lavender AI is primarily known as an AI email assistant that helps sales professionals craft more effective emails. How does it work?
Lavender analyzes your emails in real-time and provides instant feedback on various aspects, such as subject lines, tone, personalization, and overall effectiveness. It combines AI, data analysis, and psychology to offer email suggestions and improvements.
Last but certainly not least is Copy AI.
Copy.ai is an AI-powered copywriting tool that generates various marketing and sales content. With over 90 content templates and tools, you can create blog posts, social media captions, website copy, and sales emails.
We all know blog posts and in-depth guides can drive traffic, establish your expertise, and increase conversions. But who has the time to consistently produce high-quality, long-form content?
That's where Copy.ai comes in. You can generate full-fledged blog posts that your audience likes.
When evaluating AI sales assistants, consider them potential wingmen (or wingwomen) for your sales team. The right one should enhance their abilities, not replace them.
A practical AI assistant should be able to analyze vast amounts of data (customer interactions, purchase history, firmographics, etc.) to identify and rank your hottest leads.
If your sales process involves interacting with leads, look for a tool with a lead-scoring feature. Moreover, your AI assistant should seamlessly integrate with your CRM and other data sources.
Example
The second point when choosing AI sales assistants is cost and ROI. Consider both the cost and the benefits to your business.
Let's talk about price first.
AI sales assistants have different price tags. Some are more affordable than others, depending on their capabilities. If you only need basic features like scheduling emails, it'll be cheaper than getting an AI assistant that analyzes sales data and predicts future trends.
Essential AI sales assistants cost around $20 per user per month. Advanced assistants, however, could cost anywhere from $100 to $500+ per user per month.
How about Return On Investment (ROI)?
This is the exciting part. AI can supercharge your sales and bring in more money. More leads mean possible sales, and more sales mean more money. Plus, AI helps you work smarter, not harder. It takes care of tedious and repetitive tasks, so your team can focus on building relationships and closing deals.
"If you are not taking care of your customer, your competitor will." - Bob Hooey.
In short, time is money. If you spend time learning how to use an AI sales tool, your competitor will take care of your clients.
An AI sales assistant that is not intuitive and easy to use can quickly become a hindrance rather than a help. Ease of use is not merely a "nice-to-have" feature. Whether your sales team succeeds or fails with AI depends heavily on how easy it is to use.
83% of senior executives find their biggest challenge is getting employees to use new software. In the context of AI sales assistants, this translates to wasted investments and missed opportunities. A complex interface can lead to frustration, errors, and a reluctance to use the tool.
So, look for an AI sales tool that’s easy to use and comes with clear documentation.
Your customer information, sales strategies, and proprietary processes are all priceless assets that need ironclad protection. A single data breach can affect your company's reputation.
End-to-end encryption is a must-have. It means your data is scrambled into an unreadable format from when it leaves your system until it reaches the AI assistant's servers, and vice versa. This shields your information from prying eyes, even if it's intercepted during transmission.
A reputable AI provider will be upfront about their data practices. They should clearly explain how data is collected, stored, and used, and they should comply with relevant regulations like GDPR and CCPA. Don't hesitate to ask for documentation or third-party audits to verify their claims.
Scalability and integrations are non-negotiables when choosing an AI sales assistant.
A scalable AI sales assistant can handle increased workloads, whether managing more leads or analyzing vast amounts of sales data. As your sales team expands, your AI assistant should be able to efficiently onboard new users.
And as mentioned earlier, the best AI sales assistants should also integrate with your existing systems and tools.
The way we sell is changing, and using AI is the best way to stay ahead in 2024. The 10 AI sales assistants we discussed show us what's possible: finding new customers quickly, sending the right emails to the right people, and making more intelligent choices.
Using these tools will save you time and help your sales team do their best work. They can improve your productivity, sales, and revenue.
What is an AI Sales Assistant?
An AI sales assistant is a tool that uses artificial intelligence to automate and improve various aspects of the sales process. It can analyze data, automate repetitive tasks, provide insights, and personalize customer interactions.
How much do AI sales assistants typically cost?
The cost of AI sales assistants varies widely depending on the features, capabilities, and vendor, but the base price for reputable tools is around $20- $60.
Can AI sales assistants help with lead generation?
Yes, AI sales assistants can help with lead generation. They can analyze data to find potential customers, score leads, and automate personalized outreach.
